Video promotion for Song Airlines, early 2000s. A new airline tried to revolutionize the air travel industry by re-branding themselves as "Song". They spent millions and billions of dollars developing this identity, enlisting the help of artists, musicians, poets, psychologists and holistic healers and who knows what else to create an airline like no one had ever dreamed of...
The fledgling airline went bankrupt less than a year later.
I think the downfall of it all was they got so excited about marketing a brand, and making inspiring commercials that no one even knew what the heck they were selling.
And 9/11 sort of killed all the fun in air travel.
The first (and possibly last) TV commercial for Song Airlines.
And 9/11 sort of killed all the fun in air travel.
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